About Us
We fundamentally believe that Hard Things are the best things. Things that are difficult are worthwhile, they teach us and conquering them creates a deep sense of achievement. This is our key principle: We will do what is right, not what is easy. We prioritize relationships, people, customers and integrity above all else.
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We differ from traditional private equity firms in the following ways:
Perpetual
The goal of our business is to build an enduring business focused on long-term ownership and not a 'quick flip' to make money
Customers Matter
We believe that customers experience will matter more than short term profits.
Respecting Buyers
As entrepreneurs ourselves, we understand the blood, sweat & tears that went into starting each company we acquire.
We respect that history & the work.
Relationships Matter
We do what we say & say what we do.
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We prioritize maintaining healthy relationships over almost everything.
Faith
We do not hide our faith. We are imperfect Christians who do not hide our beliefs. We do not force our religion on everyone, but it is important to us.